Challenge: Ford wanted to both explain their vision of future technologies and services and build up customer perceptions of Ford as a technological, innovative brand. 

 

Insight: In the same way you don’t tell people you’re funny you have to be funny, you don’t tell people you’re innovative, you have to be innovative.

 

Solution: This led to the decision to develop a VR experience and story to immerse visitors in Ford's vision of the future.

 

I worked with the creative team to craft the choice of technology, approach to our story, research and test the digital and physical UX and develop the story, from scripting to prototyping and delivery.

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Results:

Ex Award for BEST USE OF TECHNOLOGY AND SOCIAL MEDIA 2017.
Best use of VR nomination in The Drum awards 2017

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