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100 Years Brand Anthem

Challenge: United Way of South Eastern Michigan wanted to celebrate their involvement in the local community for past 100 years.


Insight: By conducting some quick and dirty research using Google Forms I was able to derive a key insight – people in South Eastern Michigan either feel like UWSEM is huge, not related to their every day lives and just taking money via their paypacket, or they relate UWSEM to the funding and support they provide for a local charity they connect with but few people can see the dynamic connections in between.

Solution: “Alone we can do so little, together we can do so much.” Helen Keller

The concept of our film brought to life the web of connection that exists between UWSEM, the charities it makes possible and the community they engage with. It was distributed via social channels and in cinemas across Michigan.

Results:175 likes and 65k shares.
Bronze Award Winner in the 2018 Telly Awards

See the film here

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