Experience strategy

I have delivered experience strategy for multiple Ford HMX (human machine experience) projects from devising Millennial friendly mobility experiences to workshopping new, high-value in-car interface engagements. 

Each project has involved stakeholder interviewing and user observation in order to deliver the best. I have worked with cross-functional client teams and with people at all levels to get actionable outcomes that actually appear on and in vehicles and have devised all levels of strategic investigations from 1/2 day brainstorms to 5 day immersion and strategy sessions. 

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My focus is always to represent the user and get to the heart of their need with clients and internal teams and drive the most creative solutions.

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I have also delivered strategic approaches to helping UX/UI and HCD teams socialise their work inside the company.

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