CES - Living Street
Ford has a new vision of transportation centred on the cloud technologies, EV and AV that will enable mobility in the City of Tomorrow. They asked us to deliver a stand out presence at CES that would help communicate their thinking.
Insight: B2B customers need to be broken out of their tradeshow mentality, to excite them about Ford's ideas we needed to make them think like B2C show attendees.
We decided to immerse them in the city of tomorrow by showing - not telling - the impact of upcoming tech from Ford that will revolutionize transport and mobility in a personaly relatable way.
The space was a fully immersive street. Human stories played on the walls to tell complicated tech lock-ups. Cloud technology was demonstrated through on street vehicles and presenters. A comfortable cafe area made the stand into a great place to dwell, which lead to stories for representatives.
Results: 94% favorability - 4,000+ social mentions - 170m Potential Impressions
"Ford and Autonomic are building a smart city cloud solution" TechCrunch