Hello. I'm Katie.

I love working with clients and teams to zero in on the emotional moments that connect us to each other and to brands. I have 15+ years experience of developing innovative digital, physical and brand strategies that create award-winning interactives, experiences and campaigns, and which actually generate revenue for our clients.


And I have 4 years experience of running the strategy team for Imagination's global relationship with Ford. I'm now working to set up a new approach to experiential strategy within MENA for Geometry.


I'm passionate about working collaboratively with teams to generate great insights and great relationships and I really enjoy developing and mentoring people. My focus is always to work with creative directors and clients to deliver the best brand strategies to generate different creative outcomes, rather than just fulfilling expectations. And I have been lucky enough to do that with agency and client teams around the world.

I regularly work with clients from CMOs to juniors to workshop, present and co-create experiences and campaigns. 

I've won awards including:  a BAFTA, 4 Ex Awards, an OMMA, 2x Drum awards (including one for strategy specifically) and some Tellys. 


I blog about strategy in digital and experiential at

And you can find my resume and more detail about my career, skills etc on my Linkedin profile. 

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